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What is the 10K Frame Show?
The 10K Frame Show is not your typical optical tradeshow. Created by opticians, for opticians, it’s a celebration of independent eyewear, community, and creativity. We blend business with good energy! Think killer frames, great music, local flavor, and real connections. No cookie-cutter booths or corporate vibes here; just a relaxed, artful, and inspiring event where independent brands shine and optical pros come together to collaborate, connect, and have fun!
Interested in Attending?
New in 2026!
JOIN US FOR EDUCATION
We’re proud to expand the 10K Frames Midwest Eyewear Show experience in 2026 by offering high-quality education for our attendees. Presented by Acquios, this session offers 2 ABO credits and delivers practical insights into Frame Board Management and Vendor Relations. Check out our course information below!
COURSE DESCRIPTIONS:
Exploring Inventory Management
How to effectively and efficiently manage your inventory.
This course will focus on optimizing your product assortment and inventory strategy by determining the optimal numbers for frames, vendors, price points, and subcategories to ensure a balanced, effective mix. It addresses improving turn rate through thoughtful product and brand selection, clear pricing strategies, and ongoing inventory correction. Emphasis is placed on setting inventory goals, knowing how and when to reorder, and maintaining the ideal assortment through disciplined ordering and strong merchandising practices.
Managing Vendor Relationship
Learn how to maximize and manage vendor partnerships to drive your business performance
This course examines how to effectively structure your relationships with reps. It emphasizes evaluating the value that each product brings, aligning your brand offerings with business needs, and building strong partnerships through clear vendor agreements and ongoing evaluations. We will also highlight the importance of collaborating closely with your lab, and discuss how leveraging buying groups can strengthen purchasing power and operational efficiency.
